You know how sometimes you wish you’d started using something a long while ago because it’s just so brilliant?
That’s the position I’m in with Flickr. I’ve been recommending Flickr to artists who didn’t feel the need for a website of their own, or who couldn’t afford one (although ‘free’ websites are readily available now).
Because we’ve had our own website from the start we’ve put off developing a presence on Flickr, but now we have, boy do we wish we’d done it before!
We’re using it to publish photos of students on our stained glass classes.
Of course we’ve been taking photos of class attendees working, and the pieces they make, since we started teaching about 3 years ago. But we’ve lacked that simple way to make them available without selecting and emailing them.
Instead, any of our students can choose to copy the images that feature them or their work and save them.
Why didn’t we do that before?!
Have a look at our Flickr stream and let me know what you think.
And of course, we want other folks to be able to see what we do – after all, we’re looking to drive traffic to our website and grow our visitors and business.
So we’ve added folders of stained glass pieces we’ve made as commissions, and a selection of glass art from our archives too.
What a great way to get your artwork in front of a larger audience – I’m sold!
To all artists capable of photographing their work – Flickr is a brilliant marketing opportunity for you – it just needs a bit of thought and planning.
A couple of tips:
- Make sure you get good photos of whatever it is you’re doing – a good selection of shots that are in focus, well-lit and well composed is invaluable for all sorts of marketing activities
- Make sure you get the permission of your students (or anyone else in the shot) to use the photo
- Take photos at the highest resolution your camera offers, and downsize on your PC if necessary
- Keep a record of which photo is where and when – useful as an archive and helps to track your progress as an artist
- Don’t post the high-resolution versions on Flickr – you’ll use up your 300mb monthly allowance very quickly – resize them first
- Tag the images to aid search engine indexing – think about which words people might use if they were looking for photos of what you do
- Watermark your images if there’s a chance others might use them for unauthorised commercial use
- Fill in your profile on Flickr so people can find you, contact you, or visit your website
If you’re an artist or a craftworker, or an avid user of Flickr, I’d love to hear any other tips you have that others can benefit from!